By Britton Williams
ProfitCents is a great financial analysis solution for diagnosing the financials and presenting the results in an easy to understand narrative analysis. One of the frustrations when presenting a deliverable (financial statement tax return, etc.) to a client is they don’t understand what you are trying to convey. Even with a ProfitCents report, an explanation in their language, there still can be some disconnect. When meeting with your client, you must keep the conversation concise, get to the point. How does this report relate to their business? Pointing out 1 or 2 areas which the report lays out and then relating to their internal operations is one way to keep it simple.