ProfitCents is an application provided by Sageworks. It converts financial numbers into language, among other functions. As a part of the technology, we have to assess company performance. For example, in order to score "Company A", we have to compare Company A to the industry in which Company A competes. This requires the use of industry information and benchmarks. Each time you enter financial data into our platform, we aggregate that data by industry and other meaningful characteristics such as location of the business, etc. Over time, we seek to make our aggregate data better so we can help you score the business (you win) and so that we can have more meaningful models (we win).
Even though we aggregate data, we remove all personally identifiable information and will never publish or sell personally identifiable information. However, Sageworks will definitely create, publish and sell/license aggregate industry information, financial models and research based upon data that you provide. You should also note that company data provided by users will be made unidentifiable prior to use.